In response to the ambitious and innovative vision of Creative Metamorphoses, our team's approach is to create the conditions for culture to flourish, to initiate beginnings, to support the creative process and to enable its influence throughout society. The intention is to make Montmorency a unique cultural center, where the metamorphosis is organic, rooted and unparalleled on the international scene, placing Laval at the forefront of urban cultural creation.
A catalyst for the human experience
A lively and inspiring living environment exists through what one feels, through experiences, the feeling that creativity is rooted and is at the heart of the processes that shape it. Cultural actions must be more than just a layer on top, to become a catalyst they must permeate the very fabric of place through the way we live, occupy, think and develop Montmorency.
The unifying narrative, the common reference: Extra Ordinary Encounters.
The intention of Extra Ordinary Encounters is to create moments shared by all, intuitive invitations to revisit the familiar, to enliven the imaginary, to discover the fertile frictions that make places special, places of possibility for all. The audience is not the spectator but the actor, the participant.
This narrative leads to realizations that focus on human and personal encounters, touching people's lives at different times and in different ways. The four implementation strategies--Orient, Occupy, Integrate, and Complicities--offer a multiplicity of possibilities within this narrative and ensure a constant friction with culture, creation, and innovation.
With easily implementable strategies guided by a governance structure rooted in local synergies, culture can infiltrate daily life, inspire, inform change and transform Montmorency's future. Its metamorphosis will be experienced in the social fabric and its environment from the outset, over the next fifteen years and beyond.
(From competitor's text)
(Unofficial automated translation)
Qualities of the proposal:
- The proposal demonstrates a great cohesion between the work of the architect and the artist.
- The purpose is expressed through a well thought out process.
- The proposed process, where each intervention is unique and influences the development of the next, is perfectly in line with the essence of the Creative Metamorphoses vision and cultural innovation.
Formal qualities:
- The first intervention shows great formal sensitivity.
- The organic development of the sector (each intervention is unique and influences the development of the next) makes it difficult to develop a clear, coherent and recognizable identity for the sector.
- The concept is very much focused on artistic programming and less on design.
Experiential and perceptual qualities:
- The experience proposed for the first intervention is consistent with the project's goals.
- The service does not allow for an understanding of the ambiences that will be put forward for future interventions.
Social and Cultural Qualities:
- The benefit proposes an innovative organic approach that places the public and the creators of the community at the heart of the transformation of the sector; it is the strongest of the benefits in terms of social and cultural qualities.
- The proposed governance structure will enrich the policy book.
- What is the strength of the service also becomes a considerable challenge in the context of the sometimes limited agility of cities (capacity to innovate in processes and to bring together all the actors).
- In an area in the making and in search of an identity where everything is still to be built, this process could last for years; to be effective, it would require the support of all the stakeholders of this downtown quadrilateral.
Functional qualities and feasibility :
- The technical and financial feasibility of the first intervention is generally fairly well demonstrated.
- There are reservations about the mortality rate of the maples over a 5-year period. The sugar maple has shallow roots, is sensitive to urban pollution and has a difficult recovery after planting.
- There are reservations about the 5-year life span of the first intervention.
- The team's innovative approach does not fit well with the mandate's schedule and the deliverables to be produced within the framework of the realization of a book of guidelines (ref. contract in appendix of the Regulation).
- The proposed approach may take a long time to implement and the late results represent a risk of demobilizing the actors (politicians, different city departments, organizations involved and citizens).
- In a space whose identity is being forged and for which the narrative must strongly contribute, it is a pity that this conceptually very strong, even if ephemeral, installation does not keep traces of the place and the concept, which in a way participates in the history that is being drawn of the city center.
(From jury report)
(Unofficial automated translation)
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