CASTLE PROJECT
Our vision for 5505 St-Laurent is based on several dimensions combining design, branding and communication. The design is future-oriented while keeping a character rooted in Ubisoft Montreal's values and history in the neighborhood. Branding is done on three levels: the Ubisoft brand, the brand of a game in development at Ubisoft Montreal and finally the "brand" of a team developing the game. Finally, our philosophy of making the space communicative rather than communicating it encourages us to develop tools to encourage spontaneous creativity, serendipity and pollination across teams, floors and departments.
SPATIAL ORGANIZATION AND OWNERSHIP
For a world of play, creation and life...
A transformed reception area now welcomes visitors and becomes a gathering place and interactive showcase for demonstrating and testing recent productions. A vertical breakthrough from the reception area to the 3rd floor, and up to the roof if possible, allows light to enter and creates a focal point for sharing for all floors. In addition, enlarged, punctual spaces at the main points of vertical circulation are arranged to encourage encounters.
The contrast between the existing heritage, the contemporary intervention and the virtual world of the game is striking. A set of multi-screens originates on the first floor and continues up to the third floor facing the "Play test" areas and can be used for launches as well as a gaming lounge. The reception area alone is a vibrant communication of the essence of Ubisoft and becomes a new gathering place.
"Streets" and "alleys" connect the different teams or creative districts. Several paths are available to get to your station. These neighborhoods can be customized and reconfigured as needed by the work teams. The proposed stations are an amalgam of new and existing furniture for reasons of economy, sustainable development and space dynamics. The new benching furniture is proposed for its high efficiency in terms of possible configurations, for Ubisoft's collaborative and agile work needs, and for the more contemporary and organized tone it offers (wiring). The planning reflects a desire for chaotic organization rather than a production factory.
In addition to the creative neighborhoods formed by the workstations, the overall space is a happy interweaving of design, production, and resourcing functions creating a real synergy of ideas and composing more of a rich living environment than a work environment.
(From competitor's text)
(Unofficial automated translation)
Several elements of this performance were appreciated by the jury. The ambiance perspectives communicate the strengths of the concept quite well. Among the qualities of the design are: the varied informal spaces that take into account the needs of the users; the peripheral circulation in certain areas that energizes the space and offers opportunities for communication and appropriation; the spiral staircase that connects the work teams vertically; a strong identity that is close to the company's culture.
This service is without a doubt the one that provides the most solutions to express spontaneous creativity. The space is communicative and the flow of ideas can be conveyed in several mediums. "We can "bucher" in the pleasure".
On the other hand, as with the previous service, the work spaces appeared less well resolved, both in terms of the proximity of meeting places and the possibilities for space flexibility.
In addition, although the jury liked many of the details in the design, they deplored the lack of overall vision for the proposed concept. The opening of the floors at the lobby level is a strong architectural gesture, but the jury did not feel that it was sufficiently supported, especially since this modification has considerable structural and budgetary impacts. The hearing did not allow the team to strongly assert their vision of the project.
(From jury report)
(Unofficial automated translation)
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