Fleetwood
Urban Typography
The commercial strip which defines Fleetwood Town Centre is disorienting in its sameness. As a remedy, abstracted typographical markers are proposed to be sited at regular intervals along the 2.5km long commercial strip on Fraser Highway. There is a marker for each letter in FLEETWOOD - 9 in ail, and these are spaced roughly every 300m along the Highway on the Median where it exists, with the first marker starting 75m east of the Welcome sign (at site 1), and the last marker ending close to the corner of 168th St. And Fraser Highway. Markers are approximately 3 to 4m high by 0.7 m wide and would be fabricated of heavy plate steel (Steel is one of the most recycled materials on earth) and each would be painted a distinctive color. Lighting at the base of the markers would illuminate the forms at night.
The Welcome sign itself would be situated on site 1 at the corner of 88th Ave. And Fraser Highway and would be made of the same material as the markers, albeit the steel would be zinc-coated. Letters are cut out from the plate steel and tilted out, or pulled in to form a solid-void relationship. At night, lighting mounted at the front base of the sign would project shadows of the words WELCOME TO on to the canted surface above, while lighting directly below the word FLEETWOOD would illuminate the voids forming these letters.
(From competitor's text)
9 scanned / 6 viewable
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